This Week’s Column…

Sarah Owen and Lily Allen

Having recently announced that she will be taking a step back from the music world, Lily Allen is set to become more famous for clothes than her music.
Lily claimed that she was retiring from the record industry as she was hoping to swap her fast paced lifestyle for a career that would allow her to indulge her love of fashion.

It was this interest in fashion that lead her to open a vintage boutique in London’s Covent Garden, Lucy In Disguise. Six months after the launch of the store, Lily and her sister and business partner Sarah Owen are expanding the brand to include a ready-to-wear collection.

Fashion fans will know that this is not Lily’s first venture into designing clothes. She launched a collection, ‘Lily Loves’ with New Look back in 2007, at the same time when Kate Moss’ collaboration with Topshop was launched. Despite this formidable competition, Lily’s collection, which was based heavily on her own style, proved to be incredibly popular, selling out across the UK.

Since then, Lily’s own style has changed considerably, evolving from the ballgown and converse wearing pop star to a face of Chanel, with a more chic and grown up look. The new Lucy In Disguise collection reflects both sides of this transition, featuring fun vintage dresses as well as more polished pieces.

Lily and Sarah have worked with a design team to create a collection of 18 pieces, combining details from the vintage dresses they sourced for Lucy In Disguise with their own ideas. The collection is set to go on sale in June, with pieces priced between £95 and £350, and will be available to buy from Harvey Nichols and of course at the Lucy In Disguise boutique.

At a preview, Lily told fashion magazine WWD that the dresses have been inspired by the idea of a fictional character called Lucy, who she described as a, “time travelling fashionista who’s inviting you to explore her wardrobe…It’s a great way to play with the character.”

Each piece is named after a famous person or place and the sketches that have been released in advance of the launch show that the collection is definitely something to start saving for. From the sleek black sequinned Capone flapper style dress,  sweet fifties style pink prom dress, sailor inspired blue and gold playsuit to the fun forties style Fortnums dress, there will be something for every taste and style in the debut collection.
It is expected that the collection will sell out very quickly, so keep an eye on www.lucyindisguiselondon.com for more information.

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