To celebrate the launch of the new West Coast Cooler Citra, West Coast Cooler is searching for up-and-coming designers and creators of beautiful things to take part in the ‘Citra Showcase’ – an exclusive exhibition highlighting the very best in innovative, edgy design talent.
The brand is hoping to attract creations from graduates and undergraduates – as well as newly established designers and design businesses in the fields of fashion, textiles, interiors, jewellery, accessories and millinery. The eye-catching showcase will be displayed in Urban Outfitters, Victoria Square, from mid-May, and an unveiling event of the top 15 fabulous designs will taken place at the start of June.
The edgiest, most innovative piece will be selected as the Citra Showcase Winner in early June and then be sold, in limited edition, in Urban Outfitters itself. The winning designer will also benefit from mentoring and marketing advice to help turn their design talents into commercial reality.
Sarah Fawcett, Brand Manager for West Coast Cooler at Dillon Bass said: “Citra is a refreshing wine cooler with hints of citrus. It’s zesty and edgy and the Citra Showcase project, which will celebrate the talent of upcoming local designers, is a perfect fit with the brand. We’re really looking forward to seeing some of the cool designs out there and would encourage would-be designers to contact us via Facebook or get in touch with our design talent scouts.”
If you – or someone you know – has a cool, edgy product design or finished product and you’d like to be part of the Citra Showcase, please keep your eyes peeled on http://www.facebook.com/westcoastcoolerni for more information.