After much speculation, River Island has confirmed that Rihanna will be designing a collection for them, but we will have to wait until spring 2013 to see the fashionable fruits of the pop star’s labour.
I’ve been wanting to design my own collection for some time. River Island is the perfect partner for me to collaborate with and working with a British, family run business also really appealed to me. I find London really inspiring and River Island loves to have fun with clothes. I’m looking forward to working with them and creating something really special,” says Rihanna.
Rumours about the collaboration began to circulate when Rihanna was spotted at River Island’s London HQ at the end of February, and were further fuelled when she tweeted a photo of herself wearing a Rolling Stones t-shirt she had chosen from the shop. She confirmed in March that she was planning a debut clothing line, telling Ryan Seacrest: “I’m really pursuing a fashion line of my own. I want to design. This is also a road that I want to earn it. So I’m working with designers. Designers that I respect and companies that I respect. I want people to really trust me before I just say ‘Buy it, because it’s mine.’”
The high street favourite is evidently delighted with its latest coup too: “We are thrilled to be collaborating with Rihanna and to be the first fashion brand to work with her in this way,” said Ben Lewis, River Island’s chief executive.
“Rihanna is a style icon; from street to chic she enjoys her fashion. As soon as we started to work together we knew this was a perfect fit. Rihanna will be designing the collection and we will be sharing our fashion experience with her to develop a range her fans will love.”
As a star who is known for her risqué choice of outfits, it is yet to be seen whether or not Rihanna’s designs will be particularly family or office friendly… but at least the name ought to be catchy – Riri for RI perhaps?