In what became one of the most high profile modelling moments of 2012, ten year old Romeo Beckham was unveiled as the surprise star of Burberry’s Spring/Summer 2013 campaign.
Now, as the full video has been revealed, the youngster is seen dancing around on set alongside Edie Campbell, Charlie France and Cara Delevingne.
Sporting a selection of metallic Burberry pieces and eye-catching neon sunglasses, David and Victoria’s boy looks to be having the time of his life in his new role, and it is clear to see why Chief Creative Officer Christopher Bailey said he “stole the show” during the photoshoot, despite it being his first professional job.
While the video opens with Edie Campbell and Charlie France posing in tailored suits, the young fashionista soon makes his mark as he struts out onto the set in a suited and booted style that’s associated with his famous footballer father. While some may have debated whether or not the schoolboy might have followed his father into the world of football, Romeo has made it clear that he will take inspiration from his mother, inheriting her natural sense of style and love of fashion.
In the campaign, which was shot by world famous photographer Mario Testino, the young model shows off a toothy grin as he crouches, dances and giggles on the set.
“This season’s campaign lights up with the infectious energy of an amazing young cast of old and new Burberry family,” said Bailey.
“We had such fun shooting the campaign and I think that comes through in the images, which really reflect the upbeat spirit of the collection,” he added.
The young Beckham, who has clearly started at the top for his first modelling job, seems set to become a key player in the fashion industry, just like his mother and is is clear to see just why he was hand-picked as the star of the show.





Well written post! I can’t help but think Romeo looks out of place, I think if he was starring in a Burberry kids campaign the whole concept would seem less of a novelty. What do you think?
I think he would be great in a kids campaign too, but I like this campaign, he looks like he’s having a ball and it makes a great contrast to the very serious models he appears alongside?xx
The other models look so stiff and snooty next to Romeo. He really does steal the show! So dynamic and full of energy. It’s clear he’s having a great time and his joy is infectious!
Definitely! He is very sweet, he looks like he’s having a great time, and that’s what fashion should be about!xx